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All work

Klaustoons

Kenyan and African stories, in the hands of the artists telling them.

  • Branding
  • UI/UX Design
  • Creative Development
  • Fullstack Development
Client
Klaustoons Ltd
Sector
Media & creator economy
Engagement
Brand, design & build
Platforms
Web, mobile
the work/

The challenge

African comic artists had the audience and the work, but no home built for either. Existing readers treat a page of art as a thumbnail, and none of them give the artist a route from a reader's attention to actual income.

Our approach

We designed the reader around the artwork: full-bleed panels, a dark surround so colour holds, and a scroll model that matches how the comics are actually drawn. The brand system was built alongside it, so the identity and the product ship as one thing rather than a logo bolted onto a template.

What we shipped

A full brand identity, a reader experience for web and mobile, and the publishing and creator-payout side that lets artists upload, serialise and earn from their catalogue.

Klaustoons brand mark
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