- Client
- Tipapp Ltd
- Sector
- Payments
- Engagement
- Strategy & redesign
- Platforms
- Web
The challenge
A tip is a ten-second decision made standing up, often one-handed, frequently by someone who has never seen the product before. Every extra field, confirmation or moment of doubt in that flow is a tip that does not happen.
Our approach
We mapped the existing journey step by step and cut it to the shortest path that still felt safe: recognisable recipient, obvious amounts, one clear action. The visual language was rebuilt around that single decision rather than around the feature list.
What we shipped
A rethought end-to-end tipping journey and a refreshed interface built to convert first-time visitors, handed over with the rationale behind each decision so the team could keep iterating on it.
Have something you want built properly?
Tell us what you are trying to make. We will tell you what it takes, honestly, before anyone signs anything.
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